Deepak Sood _GRT: IMPACT OF DEMOGRAPHIC FACTORS ON INVESTMENT RISK BEHAVIOUR OF INDIVIDUAL INVESTORS-A STUDY IN PUNJAB

Ph.D. Research Scholar , Punjab Technical University, Jalandhar-kapurthla Highway, kapurthla, , Punjab, India.

Abstract :

A With the Increasing growth of the Financial Services Sectors, it is also important that the growth in any sector should be the balanced growth. The primary objective of the investor is to earn the regular income and the market knowledge and risk taking ability of the investors make the difference in their expected rate of return. The main factors affecting the balanced growth are the Income and demographic factors. In this paper, we are focusing on the effect of the demographic factors. The psychology of the Investors also differs demographically. As the markets are becoming more dynamic and the risk exposure is also changing and the risk differs among the different demographic profiles. This paper explores relationship between level of risk and demographic factors of investors’ confined to Punjab state.

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